We show the strengths and weaknesses of your communication compared to the competition and work out suggestions for improvement.

We analyse the current user journey based on research findings and derive recommendations for improvements.

We analyse the interests and needs of the different target groups in detail.

We analyse examples of best practices to optimize your brand communication and to show you what you can learn from them.

We analyse relevant market and societal trends – to gain a better understanding of the future.

We create a binding foundation for strategy development by mapping the findings in a comprehensible way.

We create transparency from the very beginning with our virtual alignment meeting and coordinate all stakeholders and their expectations.

As part of the sprint, we reflect upon your positioning, gather inspiration, and develop ideas.

We carry over the findings from the strategy process into a coherent result: your strategy.

You need to improve your strategy – so we review it, reflect upon it, and measure successes. We adapt wherever necessary.

You need an appealing format in order to firmly anchor your strategic narrative successfully within your company. We provide you the concept for doing so.

Defined steps for implementing the strategic foundation and plan for the next steps.

We present the strategy in a kick-off meeting, clarify open questions, and create an understanding.

We show you how you can effectively and efficiently implement your strategic foundation.

You need to improve your strategy – so we review it, reflect upon it, and measure successes. We adapt wherever necessary.

Facts rather than assumptions: explorative-qualitative customer research investigates the behaviours and thought processes of your customers.

This quantitative online survey serves to review and confirm the findings gathered.

All content in the guideline as a structured data collection, principles as the foundation of the system, rules and criteria for applying the design system (minimum sizes, content levels, form languages, dos and don’ts, etc.), application examples, mock-ups, and explanatory texts.

We try out strategic prototypes as part of this sprint, testing collected ideas and elaborating them.

Using what we learned from the brand strategy, we develop as many as three approaches for the design and tonality of your brand.

Based on the brand ideation sprint, we develop two individual design routes for your brand.

How to the developed variations work? We test this with up to eight real users.

By elaborating a brand design system, we enable the efficient integration of first-class, consistent design applications.

We put together the structure and content for your guideline.

Concept in the form of a presentation and idea catalogue for the implementation of your strategic foundation.

We analyse the interests and needs of the project stakeholders.

Together, we use what we learn during the understanding phase to develop initial approaches to your future brand strategy.

We flesh out the results of the brand strategy workshop into various routes.

We hone the task for the market research institute, clear up any open questions, and incorporate the perspectives of the target group.

We have target groups evaluate developed brand stories and identify their preferences, dislikes, and revision needs.

Projekt- bzw. Produktverantwortliche und ggf. andere relevante Stakeholder oder Wissensträger

We depict your brand stories using both existing and new communication content and measures.

Whether round or square, gaudy or discreet: we will find the right style for you.

We develop the pictogram style and create an inventory made up of design elements.

We create a flexible and modular library for you with pictogram elements.

We create initial rough sketches of the infographic and/or data visualization along with mood boards for determining the style.

This storyboard makes the storytelling of the visualization clear.

We develop the visualization style and create an inventory made up of design elements.

We elaborate your style and test it with concrete infographics.

We elaborate your style and test it with concrete infographics.

Three styles, one question: which is the right one for you?

We visualize ten examples in your desired style and take into account what we learn from the user test.

The guideline for the new design system as a PDF file.

We sketch three data visualization styles in the form of a mood board.

We visualize ten examples in your desired style and take into account what we learn from the user test.

We create a flexible and modular library for you with data visualization elements.

For your illustration style, we develop a system comprised of design elements which can be flexibly combined.

With this construction kit, you can flexibly use the modular illustration elements.