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Communication

Messages, formats, channels: we always take a strategic approach to communications before we implement them in word and image.

The four steps we take with you

Our data-informed products are comprised of modules that build upon each other as part of four phases.

To ensure that your project doesn’t have any hitches, we clarify all the important questions during the first phase. We separate information wheat from the chaff and take a closer look at the needs of all involved, thus ensuring that we have a profound and uniform understanding of the task at hand.

Once the task has been defined, we begin the quest for the best solution. We explore this approach and that idea, suss out the needs of the users, and frame everything within the context of trends and technologies. This results in concepts that don’t just appear out of thin air, but rather that have undergone thorough testing.

From the lab to the workbench: during creation, we work out the details and strive for perfection with every pixel, word, and data point – whether for a quick initial application, ready-to-use products, or entire systems.

"Only the actual users can tap the full potential of your product. They have to understand it and want it. For precisely this reason, we offer workshops and other formats which we use to bring your users and products together. Also to learn and to optimize from practice. To take ideas and develop them further. To put it another way: making complexity work. "

Products that help you be heard

You want your communication to do more than just reach a large audience – you also want your message to be convincing.

Strategy Assessment

Don’t rely on just what you can see – instead, analyse the potential challenges of tomorrow.

Strategy Renewal

Are you already seeing some symptoms of problems? We get to the bottom of them with this diagnosis.

Brand Design System

Designing and managing all interaction moments between client and brand – simply and in compliance with brand guidelines.

Strategy Experience

You do not yet live the current strategy? We help you to communicate it in such a way that your employees can - and want to - make a contribution.

Integrated Brand Strategy

As part of a parallel process, we develop coordinated components that we combine to form a comprehensive brand strategy.

Brand Strategy

For individual products or entire organizations: this strategy means success for your repositioning on the market.

Pictogram Kit

These pictograms help your messages make their way into people’s heads more quickly and directly.

DataViz

Dealing with a complex situation? We can paint a picture for you that everyone can understand at first glance.

Infographic

Dealing with a complex situation? We can paint a picture for you that everyone can understand at first glance.

Illustration Language

Simply use illustrations to express that good feeling that is often missing from complex facts – in the language of your brand.

Data Visualisation Language

Data everywhere. But how can you exploit it for your own communication? With your very own brand-compliant language.

Data Visualization System

You can use this component to transform your data – flexibly and modularly – into visual narratives.

Illustration System

You can use this component to generate illustrations with ready-to-use elements and templates in your visual language.

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Modules that make up different communication products

Communication analyses, strategic narratives, or style developments are some of the examples of building blocks we use to create products in this regard.

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NaN€

Modules

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Debrief and Preparation

We familiarize ourselves with your project, the context, and the individuals involved; classify information; and draft the timeline.

Kick-off

Our personal meeting for defining the framework conditions for the project together.

Inventory & Roadmapping

We are not able to say what the need is until we know what is in place, how it works, and why it exists.

Project Set-up

We set up the team and define responsibilities as well as the timeline of the process.

Meta Analysis

We research and analyse the market along with the contextual, structural, and cultural complexity of your company.

About

About

About

About

About

NaN€

Modules

About

Debrief and Preparation

We familiarize ourselves with your project, the context, and the individuals involved; classify information; and draft the timeline.

Kick-off

Our personal meeting for defining the framework conditions for the project together.

Inventory & Roadmapping

We are not able to say what the need is until we know what is in place, how it works, and why it exists.

Project Set-up

We set up the team and define responsibilities as well as the timeline of the process.

Meta Analysis

We research and analyse the market along with the contextual, structural, and cultural complexity of your company.

About

About

About

About

About

NaN€

Modules

About

Communication Analysis

We show the strengths and weaknesses of your communication compared to the competition and work out suggestions for improvement.

User Journey Analysis

We analyse the current user journey based on research findings and derive recommendations for improvements.

Telephone Stakeholder Interviews

We analyse the interests and needs of the different target groups in detail.

Benchmarking

We analyse examples of best practices to optimize your brand communication and to show you what you can learn from them.

Trend Relevance Assessment

We analyse relevant market and societal trends – to gain a better understanding of the future.

About

About

About

About

About

NaN€

Modules

About

Communication Analysis

We show the strengths and weaknesses of your communication compared to the competition and work out suggestions for improvement.

User Journey Analysis

We analyse the current user journey based on research findings and derive recommendations for improvements.

Telephone Stakeholder Interviews

We analyse the interests and needs of the different target groups in detail.

Benchmarking

We analyse examples of best practices to optimize your brand communication and to show you what you can learn from them.

Trend Relevance Assessment

We analyse relevant market and societal trends – to gain a better understanding of the future.

About

About

About

About

About

NaN€

Modules

About

Findings Mapping

We create a binding foundation for strategy development by mapping the findings in a comprehensible way.

Virtual Alignment Meeting

We create transparency from the very beginning with our virtual alignment meeting and coordinate all stakeholders and their expectations.

Emergence Sprint Basic

As part of the sprint, we reflect upon your positioning, gather inspiration, and develop ideas.

Strategy Finalisation

We carry over the findings from the strategy process into a coherent result: your strategy.

Strategy Narrative

You need to improve your strategy – so we review it, reflect upon it, and measure successes. We adapt wherever necessary.

About

About

About

About

About

NaN€

Modules

About

Findings Mapping

We create a binding foundation for strategy development by mapping the findings in a comprehensible way.

Virtual Alignment Meeting

We create transparency from the very beginning with our virtual alignment meeting and coordinate all stakeholders and their expectations.

Emergence Sprint Basic

As part of the sprint, we reflect upon your positioning, gather inspiration, and develop ideas.

Strategy Finalisation

We carry over the findings from the strategy process into a coherent result: your strategy.

Strategy Narrative

You need to improve your strategy – so we review it, reflect upon it, and measure successes. We adapt wherever necessary.

About

About

About

About

About

NaN€

Modules

About

Strategy Experience Concept

You need an appealing format in order to firmly anchor your strategic narrative successfully within your company. We provide you the concept for doing so.

Implementation Concept

Defined steps for implementing the strategic foundation and plan for the next steps.

Strategy Presentation

We present the strategy in a kick-off meeting, clarify open questions, and create an understanding.

Implementation Coaching

We show you how you can effectively and efficiently implement your strategic foundation.

Strategy Monitoring & Adjustment

You need to improve your strategy – so we review it, reflect upon it, and measure successes. We adapt wherever necessary.

About

About

About

About

About

NaN€

Modules

About

Strategy Experience Concept

You need an appealing format in order to firmly anchor your strategic narrative successfully within your company. We provide you the concept for doing so.

Implementation Concept

Defined steps for implementing the strategic foundation and plan for the next steps.

Strategy Presentation

We present the strategy in a kick-off meeting, clarify open questions, and create an understanding.

Implementation Coaching

We show you how you can effectively and efficiently implement your strategic foundation.

Strategy Monitoring & Adjustment

You need to improve your strategy – so we review it, reflect upon it, and measure successes. We adapt wherever necessary.

About

About

About

About

About

NaN€

Modules

About

Consumer Research

Facts rather than assumptions: explorative-qualitative customer research investigates the behaviours and thought processes of your customers.

Online Survey

This quantitative online survey serves to review and confirm the findings gathered.

Emergence Sprint Advanced

All content in the guideline as a structured data collection, principles as the foundation of the system, rules and criteria for applying the design system (minimum sizes, content levels, form languages, dos and don’ts, etc.), application examples, mock-ups, and explanatory texts.

Emergence Iteration Sprint Advanced

We try out strategic prototypes as part of this sprint, testing collected ideas and elaborating them.

Brand Ideation Sprint

Using what we learned from the brand strategy, we develop as many as three approaches for the design and tonality of your brand.

About

About

About

About

About

NaN€

Modules

About

Consumer Research

Facts rather than assumptions: explorative-qualitative customer research investigates the behaviours and thought processes of your customers.

Online Survey

This quantitative online survey serves to review and confirm the findings gathered.

Emergence Sprint Advanced

All content in the guideline as a structured data collection, principles as the foundation of the system, rules and criteria for applying the design system (minimum sizes, content levels, form languages, dos and don’ts, etc.), application examples, mock-ups, and explanatory texts.

Emergence Iteration Sprint Advanced

We try out strategic prototypes as part of this sprint, testing collected ideas and elaborating them.

Brand Ideation Sprint

Using what we learned from the brand strategy, we develop as many as three approaches for the design and tonality of your brand.

About

About

About

About

About

NaN€

Modules

About

Brand Exploration Sprint

Based on the brand ideation sprint, we develop two individual design routes for your brand.

User Testing

How to the developed variations work? We test this with up to eight real users.

Brand Design System Elaboration

By elaborating a brand design system, we enable the efficient integration of first-class, consistent design applications.

Documentation Self-Service

We put together the structure and content for your guideline.

Implementation Workshop

Concept in the form of a presentation and idea catalogue for the implementation of your strategic foundation.

About

About

About

About

About

NaN€

Modules

About

Brand Exploration Sprint

Based on the brand ideation sprint, we develop two individual design routes for your brand.

User Testing

How to the developed variations work? We test this with up to eight real users.

Brand Design System Elaboration

By elaborating a brand design system, we enable the efficient integration of first-class, consistent design applications.

Documentation Self-Service

We put together the structure and content for your guideline.

Implementation Workshop

Concept in the form of a presentation and idea catalogue for the implementation of your strategic foundation.

About

About

About

About

About

NaN€

Modules

About

On-Site Stakeholder Interviews

We analyse the interests and needs of the project stakeholders.

Brand Strategy Workshop

Together, we use what we learn during the understanding phase to develop initial approaches to your future brand strategy.

Brand Strategy Development

We flesh out the results of the brand strategy workshop into various routes.

Briefing Research Institute

We hone the task for the market research institute, clear up any open questions, and incorporate the perspectives of the target group.

Target Group Testing

We have target groups evaluate developed brand stories and identify their preferences, dislikes, and revision needs.

About

About

About

About

About

NaN€

Modules

About

On-Site Stakeholder Interviews

We analyse the interests and needs of the project stakeholders.

Brand Strategy Workshop

Together, we use what we learn during the understanding phase to develop initial approaches to your future brand strategy.

Brand Strategy Development

We flesh out the results of the brand strategy workshop into various routes.

Briefing Research Institute

We hone the task for the market research institute, clear up any open questions, and incorporate the perspectives of the target group.

Target Group Testing

We have target groups evaluate developed brand stories and identify their preferences, dislikes, and revision needs.

About

About

About

About

About

NaN€

Modules

About

Documentation Interactive Styleguide

Projekt- bzw. Produktverantwortliche und ggf. andere relevante Stakeholder oder Wissensträger

Brand Strategy Depiction

We depict your brand stories using both existing and new communication content and measures.

Pictogram Style Development

Whether round or square, gaudy or discreet: we will find the right style for you.

Pictogram Style Elaboration

We develop the pictogram style and create an inventory made up of design elements.

Pictogram Asset Library Creation

We create a flexible and modular library for you with pictogram elements.

About

About

About

About

About

NaN€

Modules

About

Documentation Interactive Styleguide

Projekt- bzw. Produktverantwortliche und ggf. andere relevante Stakeholder oder Wissensträger

Brand Strategy Depiction

We depict your brand stories using both existing and new communication content and measures.

Pictogram Style Development

Whether round or square, gaudy or discreet: we will find the right style for you.

Pictogram Style Elaboration

We develop the pictogram style and create an inventory made up of design elements.

Pictogram Asset Library Creation

We create a flexible and modular library for you with pictogram elements.

About

About

About

About

About

NaN€

Modules

About

Concept Sketch & Style Moodboard

We create initial rough sketches of the infographic and/or data visualization along with mood boards for determining the style.

Storyboard Infographic/DataViz

This storyboard makes the storytelling of the visualization clear.

DataViz Style Elaboration

We develop the visualization style and create an inventory made up of design elements.

Infographic Style Elaboration

We elaborate your style and test it with concrete infographics.

Illustration Style Elaboration

We elaborate your style and test it with concrete infographics.

About

About

About

About

About

NaN€

Modules

About

Concept Sketch & Style Moodboard

We create initial rough sketches of the infographic and/or data visualization along with mood boards for determining the style.

Storyboard Infographic/DataViz

This storyboard makes the storytelling of the visualization clear.

DataViz Style Elaboration

We develop the visualization style and create an inventory made up of design elements.

Infographic Style Elaboration

We elaborate your style and test it with concrete infographics.

Illustration Style Elaboration

We elaborate your style and test it with concrete infographics.

About

About

About

About

About

NaN€

Modules

About

Illustration Style Development

Three styles, one question: which is the right one for you?

Illustration Style Application

We visualize ten examples in your desired style and take into account what we learn from the user test.

Documentation PDF or Printed Material

The guideline for the new design system as a PDF file.

DataViz Style Development

We sketch three data visualization styles in the form of a mood board.

DataViz Style Application

We visualize ten examples in your desired style and take into account what we learn from the user test.

About

About

About

About

About

NaN€

Modules

About

Illustration Style Development

Three styles, one question: which is the right one for you?

Illustration Style Application

We visualize ten examples in your desired style and take into account what we learn from the user test.

Documentation PDF or Printed Material

The guideline for the new design system as a PDF file.

DataViz Style Development

We sketch three data visualization styles in the form of a mood board.

DataViz Style Application

We visualize ten examples in your desired style and take into account what we learn from the user test.

About

About

About

NaN€

Modules

About

DataViz Asset Library Creation

We create a flexible and modular library for you with data visualization elements.

Illustration Style Systemization

For your illustration style, we develop a system comprised of design elements which can be flexibly combined.

Illustration Asset Library Creation

With this construction kit, you can flexibly use the modular illustration elements.

About

About

About

NaN€

Modules

About

DataViz Asset Library Creation

We create a flexible and modular library for you with data visualization elements.

Illustration Style Systemization

For your illustration style, we develop a system comprised of design elements which can be flexibly combined.

Illustration Asset Library Creation

With this construction kit, you can flexibly use the modular illustration elements.

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Additional Modules

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