Case studies

Symphonieorchester des Bayerischen Rundfunks

The mathematics of music

A pulse like a Formula 1 driver: ECG read-out of the Symphonieorchester des Bayerischen Rundfunks.

  • Client

    Symphonieorchester des Bayerischen Rundfunks

  • Industry

    Arts, entertainment and leisure

  • Year


  • Contributed expertise

    Brand Experience, Copywriting, Digital Art, Editing, Editorial Design, Graphic Design, Illustration, Infographic, Motion Graphics, Sketching, Storyboarding, Visualisierung, Workshop

  • Challenge

    Music is pure emotion. But how can you quantify feelings? How do you tell them as a data story? By measuring the pulse of the musicians during the concert. So we hooked four of them up to an ECG, along with the conductor Daniel Harding. In doing so, we generated exclusive data of the Grammy-Award-winning Symphonieorchester des Bayerischen Rundfunks to then visualize them in the next step.

  • Results

    We used the ECG read-out as a visual ‘heart’, as a key visual for the design of a new album for the orchestra. The data also resulted in a one-of-a-kind visualization – the pulse of the music – for the printed annual preview.

From the quantification a feeling to the feeling of quantification

Phase 1


Which technique is suitable for which idea?

We wanted use data visualizations that convey a real idea to enrich the orchestra’s annual preview. Once we had decided to go with the pulse of the musicians, we researched the appropriate measuring devices for being able to record ECG data during the concert.

Phase 2


Phase 3


Passion for music meets passion for data

Footer logo
Footer logo.svg

Latest blog entries

You like to read all about new trends and industry insights first?

Subscribe now and don’t miss a thing later.

Input not valid