Symphonieorchester des Bayerischen Rundfunks
Arts, entertainment and leisure
Brand Experience, Copywriting, Digital Art, Editing, Editorial Design, Graphic Design, Illustration, Infographic, Motion Graphics, Sketching, Storyboarding, Visualisierung, Workshop
Music is pure emotion. But how can you quantify feelings? How do you tell them as a data story? By measuring the pulse of the musicians during the concert. So we hooked four of them up to an ECG, along with the conductor Daniel Harding. In doing so, we generated exclusive data of the Grammy-Award-winning Symphonieorchester des Bayerischen Rundfunks to then visualize them in the next step.
We used the ECG read-out as a visual ‘heart’, as a key visual for the design of a new album for the orchestra. The data also resulted in a one-of-a-kind visualization – the pulse of the music – for the printed annual preview.
From the quantification a feeling to the feeling of quantification
Which technique is suitable for which idea?
We wanted use data visualizations that convey a real idea to enrich the orchestra’s annual preview. Once we had decided to go with the pulse of the musicians, we researched the appropriate measuring devices for being able to record ECG data during the concert.
Passion for music meets passion for data
Similar case studies