Electrifying: data storytelling for the Swiss energy transition

Data and infographic communication for a referendum.

  • Client

    Swissgrid

  • Industry

    Energy

  • Year

    2015

  • Contributed expertise

    Content, Editing, Graphic Design, Icon Design, Illustration, Infographic, Motion Graphics, Sketching, Visualization, Workshop, Campaign, Copywriting, Dashboard, Editorial Design, Interaction Design, Strategy, UI/UX

  • Challenge

    In order to take on new challenges, the Swiss infrastructure in the electricity and energy sector needs to be modernised by 2025. Measures are planned, which will initially mean sacrifices on the part of the population. Swissgrid has tasked us with increasing understanding and awareness amongst the people and communicating the complex subject matter convincingly.

  • Results

    The population decides via referendum favouring the modernisation of the electricity grid—one reason: our multimedia communication across all channels has a far-reaching impact. And the visualised information and comprehensible infographics from Sapera contribute to the acceptance of 'Strategisches Netz 2025' amongst Switzerland's people.

Brochures, conference materials and microsite—we produce for all channels to generate as broad a range as possible

Phase 1

Understand

Getting to the heart of the matter

We analyse the existing grid development plans, market analyses, and stakeholders' needs, and we research the technical background.

Phase 2

Explore

Phase 3

Create

Phase 4

Nurture

Two factors of communication success: clarity and transparency.

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