Case studies

NÜRNBERGER Versicherung

A cross-media and flexible illustration language

For NÜRNBERGER, we develop a cross-media illustration language, enabling their experts to produce illustrations on brand at any time.

  • Client

    NÜRNBERGER Versicherung

  • Industry

    Financial services and insurance

  • Year


  • Contributed expertise

    Asset Library, Brand Experience, Content, Copywriting, Digital Art, Editing, Editorial Design, Graphic Design, Icon Design, Identity, Illustration, Infographic, Information Architecture, Interaction Design, Motion Graphics, Systemization, Templates, Training, Visualisierung, Workshop

  • Challenge

    The illustration language needs to match the brand, have a uniform design, and be applicable to a variety of media. And the most important aspect is the human side. NÜRNBERGER Versicherung often has to support its customers in difficult situations and provide them with information on topics like illnesses and accidents, so it also has to be able to use its visual language to communicate with empathy.

  • Results

    We create an asset library made up of graphics with realistic figures and illustrations with which customers of NÜRNBERGER can identify. Figures and objects can be modularly assembled to effectively convey visual messages. Thanks to the myriad of poses and positions available, any situation can be reconstructed with the right amount of empathy. Additionally, the NÜRNBERGER team can use the expandable illustration language for their own internal and external communication. Not least because we trained the employees to do so in our workshops.

Flexible, brand-compliant, and visually persuasive

Phase 1


Understanding where things stand

First, we analyze the existing brand design so that we can derive an initial visual concept.

Phase 2


Phase 3


Phase 4


With the Illustration Language, NÜRNBERGER sends strong messages

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