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New York Times Magazine

Diagnosis: acute infographic

Together with the New York Times, we are on the hunt for mysterious diseases.

  • Client

    NEW YORK TIMES MAGAZINE

  • Industry

    Media and marketing

  • Year

    2007

  • Contributed expertise

    Digital Art, Graphic Design, Illustration, Infographic, Sketching, Storyboarding, Visualization, Information Architecture

  • Challenge

    In her New York Times column ‘Diagnosis’, Dr Lisa Sanders takes on the topic of rare and puzzling medical phenomena. She needs expressive infographics so that her readers can understand the diseases and locate them in the human body.

  • Results

    We create infographics that visually explain the disease patterns and which readers can use to visually comprehend the diseases. The graphics result from an infographic system that contributes to the New York Times brand through its consistency. Fun fact: Dr Sanders’s column is also the source of inspiration for the medical TV series ‘House’.

Every patient tells a story

Phase 1

Understand

Fascination with the human body

Skeleton, internal organs, skin and muscles: the human body is a self-contained universe of facts and relationships that we, too, must understand.

Phase 2

Explore

Phase 3

Create

People all over the world understand complex topics—thanks to infographics.

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