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Lufthansa Data Visualisation

Strengthening a brand with a data visualization language

Lufthansa professionally visualizes its data – which is why it can be convincing in its communication.

  • Client

    Lufthansa

  • Industry

    Transport & Logistics

  • Year

    2018

  • Contributed expertise

    Asset Library, Brand Experience, Content, Copywriting, Editing, Graphic Design, Identity, Infographic, Sketching, Systemization, Templates, Training, Visualization, Workshop

  • Challenge

    Germany’s largest airline, too, wants to use its data for its corporate communication. Passenger figures, fleet of aeroplanes, or beer consumption in litres per year for conversation on social media. Diagrams and images must always correspond to the corporate identity.

  • Results

    We developed a data visualization system where diagram forms, maps, and labelling are defined. Using these building blocks, any data visualization can be flexibly designed – and always uniform and in compliance with the brand identity. And because data can now be visualized comprehensibly, the messages are based on facts and more convincing.

From research and best practices to the finished language

Phase 1

Understand

Which data visualizations are needed?

Together with Lufthansa, we defined which visualization elements were needed for which purposes. In addition, we conducted comprehensive research and analysis of best-practice examples.

Phase 2

Explore

Phase 3

Create

Phase 4

Nurture

Lufthansa gains trust thanks to clear and transparent communication.

Services that fit this story

Data Visualization

Do you want your data to be persuasive?

Perfect match to

Infographic

Would you like to easily put complex subjects in a nutshell?

Perfect match to

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