Case studies

Lufthansa Data Visualisation

Strengthening a brand with a data visualization language

Lufthansa professionally visualizes its data—which is why it can be convincing in its communication.

  • Client


  • Industry

    Transport & Logistics

  • Year


  • Contributed expertise

    Asset Library, Brand Experience, Content, Copywriting, Editing, Graphic Design, Identity, Infographic, Sketching, Systemization, Templates, Training, Visualization, Workshop

  • Challenge

    Germany’s largest airline, too, wants to use its data for its corporate communication. Passenger figures, fleet of aeroplanes, or beer consumption in litres per year for conversation on social media. Diagrams and images must always correspond to the corporate identity.

  • Results

    We developed a data visualization system where diagram forms, maps, and labelling are defined. Using these building blocks, any data visualization can be flexibly designed—and always uniform and in compliance with the brand identity. And because data can now be visualized comprehensibly, the messages are based on facts and more convincing.

From research and best practices to the finished language

Phase 1


Which data visualizations are needed?

Together with Lufthansa, we defined which visualization elements were needed for which purposes. In addition, we conducted comprehensive research and analysis of best-practice examples.

Phase 2


Phase 3


Phase 4


Lufthansa gains trust thanks to clear and transparent communication.

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