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Krebsregister

Fighting cancer with data

We developed communication and branding for several cancer registers in Germany.

  • Client

    KKRBB

  • Industry

    Pharma & Healthcare

  • Year

    2020

  • Contributed expertise

    Business Modelling, Change Management, Content, Copywriting, Editing, Strategy, Training, Workshop

  • Challenge

    Klinisches Krebsregister für Brandenburg und Berlin gGmbH (KKR BB), the cancer register for Berlin and Brandenburg, needed a new website. But because the target groups, core messages, channels, and brand appearance had not yet been defined, we first took on this important fundamental strategic work. Cancer registers from four other states joined in order to take advantage of the effects of synergy.

  • Results

    Following interviews with the most important stakeholders, we worked out the foundation as part of a two-day workshop upon which we formulated the communication strategy. Today, the 20-page document is still an important base for the participating cancer registers to communicate with one clear and shared voice. Building upon this, we defined the new brand strategy together with the KKR BB.

Strategy as a prerequisite for solving other problems

Phase 1

Understand

Recognizing the actual problem

Talking with the KKR BB, it quickly became clear that, to be able to build a strategically well-founded website, we first needed to define the objectives and target groups, as well as the topics, messages, and the channels where they can best be conveyed.

Phase 2

Explore

Phase 3

Create

Phase 4

Nurture

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