Visualisations for a major airport

An illustration language for Fraport AG

  • Client

    Fraport AG

  • Industry

    Aeronautics and space industry

  • Year

    2020

  • Contributed expertise

    Asset Library, Brand Experience, Content, Copywriting, Digital Art, Editing, Editorial Design, Graphic Design, Icon Design, Identity, Illustration, Infographic, Information Architecture, Interaction Design, Sketching, Storyboarding, Systemization, Templates, Training, Visualization, Workshop, UI/UX

  • Challenge

    How can the countless bits of information and situations at a major airport be correctly and convincingly reproduced? With an illustration language. It’s not merely about visually reinforcing the brand—it’s also about finding out which elements are necessary to be able to make a clear, comprehensible statement. And the focus should be on various groups of people rather than on individuals.

  • Results

    We develop a uniform illustration style for infographics and animations. We put the crowds in the right perspective with a three-quarter rotation. And to be able to represent life at the airport as realistically and flexibly as possible, we design a comprehensive modular library of models.

With the illustration language, Fraport has the right design elements for any message at its disposal.

Phase 1

Understand

Needs inventory

Together with the employees of Fraport AG, we analyze the existing communication materials and, as part of a workshop, dive deep into the design of the company. Doing so allows us to recognize the needs as well as strengths and weaknesses.

Phase 2

Explore

Phase 3

Create

Phase 4

Nurture

The illustration language enables clear messages—in the app, the magazine, and all other media.

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