Case studies

Bertelsmann Stiftung

Understanding Asia by means of infographics

For Bertelsmann Stiftung, we immortalized Asia with all of its different facets in the form of 25 infographics.

  • Client

    Bertelsmann Stiftung

  • Industry


  • Year


  • Contributed expertise

    Brand Experience, Content, Copywriting, Digital Art, Editing, Editorial Design, Graphic Design, Illustration, Infographic, Sketching, Storyboarding, Visualization, Workshop

  • Challenge

    We’ll take all of Asia, please. Bertelsmann Stiftung wanted to turn what defines Asia and its people into something tangible using 25 infographics. The most important aspect was selecting the right subjects: the broad spectrum of topics ranges from China’s social credit system through to the national heroes of the countries of Asia.

  • Results

    Each of the infographics is based on its own visual concept – be it tech giants Baidu, Alibaba, or Tencent in the form of octopuses or the social credit system as a pagoda. The result was infographics that were used online, for example by the Frankfurter Allgemeine Zeitung and for various print productions. In addition, a card game was also developed.

Produced once—used over and over

Phase 1


Sorting data and content by subject

Using studies of Bertelsmann Stiftung and our own research results, we grouped the content into individual topic clusters.

Phase 2


Phase 3


Phase 4


Investment flows, fights for independence, and the giant panda: the facets of Asia.

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