Visual boost for internal communication

Getting to the visual core of a complex benefits programme for adidas.

  • Client

    adidas

  • Industry

    Textile, Fashion & Lifestyle

  • Year

    2020

  • Contributed expertise

    Graphic Design, Brand Experience, Campaign, Content, Copywriting, Editing, Editorial Design, Icon Design, Illustration, Sketching, Storyboarding, Strategy, Visualization

  • Challenge

    Adidas wants to give its employees flexibility and the ability to plan for major decisions. For things that may take some time. Starting a family? Caring for a loved one? A year of sabbatical? Early retirement? Encompassing all answers, adidas developed a core benefits program meaning to excite as many employees as possible, while involving a certain degree of complexity.

  • Results

    Reducing all complexity of the core benefits program down to its essentials and visualizing it through a sporty theme (after all, it's adidas!) that motivates people. As many employees as possible are encouraged to register, so motivation plays a vital role. The central motif is a running track, representing the path of an employee's life, representing all the possibilities of the program: published in a brochure, on posters, and in digital applications.

The key visual ties in with the infographic—not only looking great, but also conveying the core message.

Phase 1

Understand

What are works council members and HR experts thinking?

Before collaborative refinement, we first need to closely examine the raw content: we turn into experts on employee contributions, lifelong working-time accounts, and pension plans. This way, we collect relevant data, while allowing us to ignore information we don't need for the core of the benefit program.

Phase 2

Explore

Phase 3

Create

For added value, the giant key visual keeps employees going, all the way through the office.

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