Textile, Fashion & Lifestyle
Graphic Design, Brand Experience, Campaign, Content, Copywriting, Editing, Editorial Design, Icon Design, Illustration, Sketching, Storyboarding, Strategy, Visualization
Adidas wants to give its employees flexibility and the ability to plan for major decisions. For things that may take some time. Starting a family? Caring for a loved one? A year of sabbatical? Early retirement? Encompassing all answers, adidas developed a core benefits program meaning to excite as many employees as possible, while involving a certain degree of complexity.
Reducing all complexity of the core benefits program down to its essentials and visualizing it through a sporty theme (after all, it's adidas!) that motivates people. As many employees as possible are encouraged to register, so motivation plays a vital role. The central motif is a running track, representing the path of an employee's life, representing all the possibilities of the program: published in a brochure, on posters, and in digital applications.
The key visual ties in with the infographic—not only looking great, but also conveying the core message.
What are works council members and HR experts thinking?
Before collaborative refinement, we first need to closely examine the raw content: we turn into experts on employee contributions, lifelong working-time accounts, and pension plans. This way, we collect relevant data, while allowing us to ignore information we don't need for the core of the benefit program.
For added value, the giant key visual keeps employees going, all the way through the office.
Similar case studies
Show more projects