Visual boost for internal communication

For Adidas, we got to the visual heart of a complex benefits programme.

  • Client


  • Industry

    Textile, Fashion & Lifestyle

  • Year


  • Contributed expertise

    Graphic Design, Brand Experience, Campaign, Content, Copywriting, Editing, Editorial Design, Icon Design, Illustration, Sketching, Storyboarding, Strategy, Visualization

  • Challenge

    Adidas wants to give its employees flexibility and the ability to plan for major decisions. For things that may take some time. Starting a family? Caring for a loved one? A year of sabbatical? Early retirement? To this end, Adidas developed a core benefits programme that, although it involves a certain degree of complexity, was meant to excite as many employees as possible.

  • Results

    We reduced the complexity of the core benefits programme to the essentials and visualized it with a sporty theme (Adidas!) in a motivating manner to encourage as many employees as possible to register. The central motif of a running track represented the path of life and the possibilities of the programme in a brochure, on posters, and for digital applications.

This key visual ties in with the infographic – and not only looks good, but also conveys the core message.

Phase 1


What did the works council and HR experts think up here?

So that we could refine it later on, we first took a close look at the raw content: we became little experts ourselves in employee contributions, lifelong working-time accounts, and pension plans. This is the only way we could decide the information that needed to be a part of the core and which pieces of information were perhaps not so important.

Phase 2


Phase 3


The key visual also motivates employees on their way through the office.

Services that fit this story

Data Visualization

Do you want your data to be persuasive?

Perfect match to

Similar case studies


You like to read all about new trends and industry insights first?

Subscribe now and don’t miss a thing later.

Input not valid

© 2021 Sapera GmbH