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We harness the power of data to transform complex challenges into simple solutions.

No matter whether it’s products, brands or crazy ideas – we help you to calmly master rapid global change and make it work to your advantage. With communication that inspires your customers and community. With concepts whose very DNA is digital. And we show you New Work and how to unleash talent.

What we do

We develop products in the areas of communication, innovation, and transformation. We offer these products in a modular and transparent way – with us, you can shop for a brand design system online almost as easily as you can buy clothes. And because we want to make simple solutions to complex problems accessible to as many people and organizations as possible, we also put them in touch with the right experts for the job. Such connectivity results not only in new forms of community, but also in teams for whom complexity is part of the solution.

What matters to us

Connectivity, individualization, knowledge acquisition – none of these is getting any simpler. Quite the opposite, in fact, as things become ever more complex. Yet while the possibilities grow and grow, our brains – sadly – remain the same size. To prevent this from becoming a problem for people, companies, and organizations, we separate the things that matter from the things that don’t. And we harness the power of data to transform complex challenges into simple solutions.

A world in which complexity is viewed as an opportunity for the best solution.

Our vision

How we work

Our work is informed by data. What this means in practice: We combine data science with intuition. We collect data and analyse them to help us make the best decisions regarding our design, strategy, and products Yet not everything is predictable, especially not when things get complex. At times like these, there is only one tool to rely on: Human judgement. Experience. Expertise. So that the final product truly meets users’ needs. The following five points describe our approach in greater detail.

Evaluating complexity

One key question when setting out to develop a product: What kind of complexity are we dealing with? Wherein does the actual challenge lie? Is it about behavioural patterns, habits, and mindsets – i.e. cultural complexity? Are methods and processes part of the problem, and do we therefore have to map out the structural complexity? And even when the challenge centres around markets, trends, and the processing of messages, we find answers that allow for a holistic approach.

There’s no “I” in team

As a well-coordinated team, we work with focus and precision. But life has a way of throwing us curve balls. And that’s why we like to keep the ace of flexibility up our collective sleeve, and fall back on our interdisciplinary diversity. Designers, software developers, content experts, strategists, story-tellers, and data scientists all work together here at Sapera in a way that completely transcends their respective discipline. After all, complexity respects no boundaries either.

13

years’ experience

47

people

1

spirit

100+

awards

Pioneering spirit

We love the magic of discovery – when we immerse ourselves in complex situations and explore them. On our journey to the very depths, we miss no detail. And when we emerge once more, we can see the big picture: Innovation, here we come!

Our history

We have always been good at visualising complex situations. Today, we use this skill to derive tangible products and solutions.

The world was growing more complex and Jan Schwochow recognized that one could explain it especially well through infographics. He founded Golden Section Graphics – and, together with his team, won his first prestigious awards (Malofiej, ADC, SND). A partnership for an infographics section in ZEIT magazine was launched, with the New York Times also buying our visualizations. And we animated Germany’s key economic indicators for a business summit with Angela Merkel.

The world was growing more complex and Jan Schwochow recognized that one could explain it especially well through infographics. He founded Golden Section Graphics – and, together with his team, won his first prestigious awards (Malofiej, ADC, SND). A partnership for an infographics section in ZEIT magazine was launched, with the New York Times also buying our visualizations. And we animated Germany’s key economic indicators for a business summit with Angela Merkel.

We not only contributed to numerous book series (including Baedeker “100+1 Fakten” and Reclam’s “100 Seiten”) – we also published our own: “The Global Economy as You’ve Never Seen It” became a bestseller. We produced digital scrollytellings for clients including arte, and brought the Berlin Wall back into existence via Augmented Reality. In order to do justice to our own diversity, we renamed ourselves as the Infographics Group.

We not only contributed to numerous book series (including Baedeker “100+1 Fakten” and Reclam’s “100 Seiten”) – we also published our own: “The Global Economy as You’ve Never Seen It” became a bestseller. We produced digital scrollytellings for clients including arte, and brought the Berlin Wall back into existence via Augmented Reality. In order to do justice to our own diversity, we renamed ourselves as the Infographics Group.

To enable our clients to independently design their messages visually and true to their brand, we have developed illustration and data-visualization systems (including for Lufthansa). The flexibility provided by modular systems is also one of the key advantages of our other resources, which we have expanded with products in the areas of communication, innovation, and transformation. Our team has grown to include software developers, strategists, data scientists, and editors. The Infographics Group has been renamed Sapera. Today, our aim is not only to offer the best solutions to complex challenges but also to develop the requisite infrastructure and processes to make these solutions available to others.

To enable our clients to independently design their messages visually and true to their brand, we have developed illustration and data-visualization systems (including for Lufthansa). The flexibility provided by modular systems is also one of the key advantages of our other resources, which we have expanded with products in the areas of communication, innovation, and transformation. Our team has grown to include software developers, strategists, data scientists, and editors. The Infographics Group has been renamed Sapera. Today, our aim is not only to offer the best solutions to complex challenges but also to develop the requisite infrastructure and processes to make these solutions available to others.

Management team

An overly centralised approach to managing complex teams results in wasted potential. This is why we regard ourselves primarily as moderators in a process of self-organization. And we enrich the data-informed approach we take at Sapera with our own experience.

Managing Director

Christopher Wynes

Experienced creative and entrepreneur who has founded and managed creative agencies in Germany, Hong Kong, and Singapore. Chris has also previously worked for large agency networks (Publicis Groupe, WPP) and a consultancy firm (Deloitte). He plays electric guitar.

Head of Technology

Daniel Richter

Digital native and expert in the areas of e-commerce, marketing technology, digital transformation, disruptive business models, and digital platforms. Daniel has over 15 years’ experience working in the digital sector, including for Aperto, MetaDesign, and Deloitte Digital. He is building himself a mobile home.

Head of Client Services

Rike Seidensticker

Over 20 years’ experience in customer service; a strong manager who focuses on cementing customer loyalty, increasing profits, and standardizing value chains. She enjoys hiking.

Head of Business Development

Kai Lohberger

Has worked in leading sales roles for agencies since 2008, with a focus on establishing sales teams and partnerships. Kai is a keen networker and passionate sales lead. He DJs with vinyl.

Head of Content

Dennis Buchmann

Graduated from the Deutsche Journalistenschule (German School of Journalism) before working as a leading editor for media companies. Dennis has over 10 years’ experience in copywriting, storytelling, content, and concept design. He is an amateur physicist.

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